Fashion design is defined by the creators of new footwear, clothing and accessories. Fashion designing involves a set of skills that range from market research and creativity to sketching and fabric selection. Fashion design is the art of application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion marketing is the strategic art of pushing product. Market research launches a marketing strategy, answering those must-know questions such as ‘target market’ and ‘customer needs and wants,’ and a Fashion Marketer then uses that information to develop a marketing program with coordinated elements such as advertising, special events, public and media relations, videos and social media, as well as written articles and materials. Increasing sales is the ultimate goal.