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Journal of Business and Hotel ManagementISSN: 2324-9129

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Innovation?

Innovation?

The Wall Street Journal in a recent article said that “The term ‘Innovation’ is losing its meaning,” but then noted that 4 in 10 companies had chief innovation officers, with a particular focus on Hyatt Hotels, which had named its first chief innovation officer, Jeff Semenchuk, in August 2011. Innovation is the “Holy Grail” of
industry, the magic bullet that will cure all. What really is innovation and how can it be managed, if at all?

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