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�������������(((8`��,(�1L(������"�0�0�0�0�0�0�0$4��6J�0�&��&&�0��4o1�+�+�+&j���0�+&�0�+�+�+�������L.�������� ��+�0�10�1�+�6$��6�+�6�+�&&�+&&&&&�0�0�$�&&&�1&&&&���������������������������������������������������������������������6&&&&&&&&&� �:	@Innovation as a key competence for the success of the Dominican entrepreneur
Barrero Rivera, A.: Barna Management School. Direcci�n: Av. John F. Kennedy No. 34, Naco. Santo Domingo, Rep�blica Dominicana
Bernal Moncada, Santiago.: Management School. Direcci�n: Av. John F. Kennedy No. 34, Naco. Santo Domingo, Rep�blica Dominicana
Villamizar Fern�ndez, J.: Barna Management School. Direcci�n: Cra. 36 #8 oeste 14, Cali � Valle, Colombia
Abstract: The purpose of this article is to learn about the common processes that a group of Dominican entrepreneurs encounter when identifying opportunities to open businesses, so that upcoming entrepreneurs reflect on the need of optimizing their innovation competencies, so that their future business has greater chances of success. To define these entrepreneurial processes, a content analysis on information collected by MBA students from Barna Management School from Dominican entrepreneurs, during a period of 4 years, was used for articulating these results with those of the Global Entrepreneurship Monitor measurement of 2018. As relevant findings, the majority of Dominican entrepreneurs identified business opportunities through their experience and intuition, and not from having developed a market research. Likewise, it demonstrates the great desirability of the Dominican entrepreneur of improving his innovation skills with aims at catering to international markets. However, in order to achieve relative success in the local or export market with innovative products and services, an appropriate innovation ecosystem is required, an area that the government can help strengthen.
Keywords: Innovation competences, Content Analysis, Global Entrepreneurship Monitor, Innovation ecosystem.
Introduction
Multiple research in recent years has shown that innovation is essential in increasing productivity, becoming a new factor of production (Maradana, R, Pradhan, R., Daxh, S, Gaurav, K, Jayakumar, L. and Chatterjee, D., 2017). Likewise, the development of a national culture of innovation reduces the gap that exists between the elite in power and the common citizens, therefore leveling the competitive advantages of large companies and SMEs. In this way, socio-economic and cultural impacts in the performance of national innovation provide implications for the formulation of innovation policies (injarevi, M. and Veselinovi, L., 2017).
Taking into account the Latin American environment, the results of the study by Barcellos, Fantoni and De Castro (2018), indicate that Latin American countries and companies seek to increase their level of innovation and entrepreneurship but face challenges and barriers, noting that policies and practices of the public and private sectors must be improved since the public power has great importance in the process of fostering and consolidating innovation and entrepreneurship spirit in each territory.
To complement the innovation environment discussed above, the most recent innovation models include the incorporation of knowledge and technology from outside the organization, which can be acquired through other companies, individuals or research institutions. In addition to the entrepreneurial environment, companies that take into account internal human resources, as well as the perceptions of their users, generate an adequate innovation ecosystem (Meissner and Kotsemir, 2016; Shiaw-Tong, May-Chiun and Abang, 2018). In this sense, the concept of dynamic entrepreneurship has been adopted to describe human capital focused on innovation, who contributes more to corporate growth than the focus on previous experience, or management (Audretsch, D., Kuratko, D. and Link, L, 2016).
Therefore, it is necessary to study the innovation ecosystem in each national context in order to identify the barriers and opportunities to improve the innovation environment, as well as quantify the creative competencies of entrepreneurs. This document aims to reveal and articulate the recent information of various components of the innovation ecosystem in the Dominican Republic, so that upcoming entrepreneurs try to identify opportunities to improve their innovative skills, and so that actors in the innovation environment be motivated to contribute consistently with policies and practices that reduce barriers to technological access and innovation.
Intuition
According to Roger Martin, in his book �The Design of Business: Why Design Thinking Is the Next Competitive Advantage�, analytical thinking consists in testing by induction and deduction, exploiting actual knowledge, focusing on past information, managing what is and suppressing judgment, which purpose is to obtain reliability, this is, the production of consistent and replicable results. Meanwhile, the intuitive thought has as characteristic the knowledge without reasoning, close to focusing on what could be, inventing the future and suppressing the analysis, which is validated by means of the results. By conjugating through equivalent parts the two types of knowledge, the design thinking is obtained, which distinguishes by achieving an equilibrium through the generative reasoning, with respect to exploitation and exploration, integrating the future with the past, designing what should be, integrating the analysis and the judgment, to finally achieve reliability and the necessary validity to maintain competitive advantage (Martin, 2009). Therefore, instead of relying solely on rational analysis, entrepreneurs and managers often intuit decisions through some, or a combination of, two types of intuition: latent and inferential. Latent intuition refers to an a priori judgment, not logical, that is responsible for the creation of new knowledge. Inferential intuition refers to a holistic process a posteriori that culminates in a non-rational solution to a non-routine problem, by filling in the gaps where knowledge is poorly constructed or absent (Strevel, H., 2017). 
In the Barna Management School MBA innovation course, when participants should think of their final project as a venture, students are suggested to think on �Jobs� before ideas, and not to come up with ideas before understanding the problem. Meaning, first the Jobs and then the ideas. If the idea comes up first, there should be a validation that there is an actual problem, the problem is that with the idea in mind, the process tends to be blindsided. This is a particularly difficult exercise, since they stick to their ideas, which fills them with pride and passions. However, ideas are essential for innovation, they are the cells with which any large exchange agency is built, but if they do not have a clear objective, these ideas are worthless. Therefore, the invitation given to them, once they have resorted to intuition as a tool to formulate their ideas, is to use a way of thinking, a framework of thought that uses insights as a guide to find what Christensen calls the �Jobs to be done� (JTBD), referring with it, to the objectives that the client wants to achieve, always trying to understand how he feels with the current solution, if he has one (Barna Management School, 2019).
Validating the above, the generation of ideas, together with the perception of opportunities, are the most outstanding competencies in Dominican entrepreneurs (Barrero, F., Moreno, E., & Villamizar, J., 2019), who were considered intuitive and in some cases, empirical researchers, because they took into account the opinions of their family or relatives to validate the acceptance of the business idea, which allowed them to adjust some characteristics of the product or service before entering the target market. This shows that they have a notion of competence, they see the importance of the validation process, but it would need to be developed, since in most cases, the consulted subjects are not the objective group.
Innovation in Latin America
Taking into account the recent measurements of the Global Entrepreneurship Monitor - GEM 2018 (Barna Management School and Ministry of Industry, Commerce and SMEs, 2019), a higher proportion of entrepreneurs from Chile and Argentina, compared to their peers in the other countries of Latin America and the Caribbean (LAC), state that their products are new to some or all of their customers and few competitive businesses offer similar products (see chart 1).
Chart 1. Perception of the level of innovation of products developed by Latin American entrepreneurs (%)

Source: Authors' elaboration, based on the GEM 2018 data
This phenomenon could be explained from the perspective of entrepreneurial competencies, however, when analyzing the relationship between the innovation factor described above, compared to the factor of perception of competencies measured in the same study, there is no correlation between these two (R = 0.02), so we must hypothesize that entrepreneurs in Latin America and the Caribbean do not consider their innovation competencies as entrepreneurial competencies (see Chart 2). This performance is similar in the Dominican Republic, since it can be seen that more than 75% of Dominicans perceive themselves entrepreneurially skilled, but only 18% consider their products / services to be innovative.
The same analysis was carried out with the other variables of the study, without finding a correlation between the level of innovation perceived against other factors, meaning that this behavior should be further examined.
Chart 2. Perception of the level of innovation of products / services, compared to entrepreneurial competences

Source: Authors' elaboration, based on the GEM 2018 data
Congruent with what is stated in the previous paragraphs, according to the Global Innovation Index of the year 2019 (Cornell University, INSEAD, and WIPO, 2019), Chile is the Latin American country with a higher score in innovation (position 51, compared to the 129 participating countries). This performance is due to the fact that it is among the top 50 countries in three component pillars of the index: Institutions (39), Infrastructure (50) and Market sophistication (49), it also shows an improved position in the last two and Human Resources and Research (57). The best evolution of Chile at a pillar level is found in the sophistication of the market, with a higher classification in Credit (51), assisted by indicators of gross microfinance loans; also, in commerce, competition and market scale, with a better applied tariff rate and a better perception of the intensity of local competition. Additionally, it shows a higher performance in education (60) with an improvement in education spending, government funding per student and school life expectancy (20). On the other hand, Chile advances in the creation of knowledge (56), with better classifications in Patents by Origin, and Utility Models. It performs well in online creativity (58), thanks to an improved measurement of mobile application creation introduced this year.
In this regard, after reviewing in detail the opinions of the experts consulted in the GEM study of 2018 (Barna Management School and Ministry of Industry, Commerce and SMEs of the Dominican Republic, 2019), Chile presents ratings of the entrepreneurial environment above other countries in the region, such as physical infrastructure factors (8.1 on a scale of 1 to 10), entrepreneurship programs promoted by the government (6.2) and government policies (5.8), aspects that facilitate entrepreneurship which, together with the perception of entrepreneurs to have innovative products, they improve the innovation and entrepreneurship ecosystems of the country. Therefore, Chile would be a �benchmark�, or reference of innovation for the other countries in the region, since it is evident that Chile has an appropriate innovation ecosystem which favors the development of innovative products and services by entrepreneurs.
Innovation in the Dominican Republic.
According to the Global Innovation Index, the Dominican Republic is ranked 87th out of 129 countries participating in this measurement in 2019 (Cornell University, INSEAD, and WIPO, 2019), location equivalent to that of the previous year (Cornell University, INSEAD, and WIPO, 2018), demonstrating an important challenge to improve in the innovation ecosystem of the country. By reviewing the index component indicators in detail, the nation has opportunities for improvement in almost all dimensions and measurement factors, with greater emphasis on the development of scientific and technical articles, the availability of Research and Development, as well as the collaboration of industry and academia in research, and the availability of knowledge, which shows that there is a long way to go in the development of systems that generate knowledge, research and technological development available to future entrepreneurs.
Taking into account the recent measurements of the GEM - 2018 (Barna Management School and Ministry of Industry, Commerce and SMEs of the Dominican Republic, 2019), the entrepreneurial ecosystem is composed of the entrepreneurial environment, which in turn consists of various dimensions which were qualified by experts at levels where the conditions of the entrepreneurial environment can be optimized, such as the formulation of policies and development of plans and strategies, which depend on the public sector. To cite some proposed initiatives, it was exposed to align the educational programs with contents of early entrepreneurship, including innovation and creativity processes, both in primary and secondary school, as well as with more advanced components in post-secondary school. Additionally, a proposal to catalyze the transfer of Research and Development was made, reducing the gap of new companies, compared to multinationals and large companies with budget. Another important finding of the study mentioned is that of the perception that Dominicans have regarding the level of innovation and internationalization of their companies. Regarding innovation, 18% of the entrepreneurs interviewed felt that all their customers consider that the products or services purchased in their company are considered new. With regards to internationalization, only 4% of company revenues come from sales in the foreign market, which shows that a higher level of innovation is required to achieve better local and international competitiveness.
Method
The information was collected through 99 interviews with Dominican entrepreneurs consulted between 2015 and 2018, through students of the MBA of Barna Management School. The data was examined through the content analysis technique, with the help of the Atlas.ti software.
The analysis of the content of each interview allowed us to identify whether if the enterprise market research was taken into account, or some exploratory method of identifying the opportunity, likewise, determined the existence of a system or innovation process prior to the development of the product or service launched to the market. In a complementary manner, the classification of the sources of identifications of opportunities in homogenous manner was achieved.
Results
Motivations to undertake
The research carried out with the sample of Dominican entrepreneurs, showed that almost all of them were motivated to undertake the need to achieve independence from their maternal homes or from the companies where they worked, so they proceeded to identify opportunities in their environment. By validating the above information, a recent study showed that the motivations to start a business are complex and distinct from the traditional distinction driven by need and opportunity. These motivations were classified as �autonomy to achieve a better job,� �challenge,� �improve the financial situation,� and �for a family legacy.� In all types of businesses, entrepreneurs say that autonomy is their most motivating important (Stephan, U., Hart, M., Mickiewicz, T, and Drews, C., 2015).

Identification of Opportunities
After showing this behavior of independence as main motivator to undertake, they proceeded to identify opportunities in their surroundings. Chart 1 shows the different motivations for entrepreneurship of the interviewed Dominicans, where the registration of existing problems was mentioned by the fourth part of the interviewed., others perceived threats and transformed them into opportunities, and some opened market based on other business models observed.  In the three cases previously mentioned, these new entrepreneurs demonstrated their entrepreneurial skills, however, a non-negligible proportion (15%) of the selected sample, undertook to continue the family business.
Chart 3. Motivations of Dominican entrepreneurs to start new businesses.

Source: Authors' elaboration.
Next, the 12 sources of opportunities identified by the interviewed entrepreneurs are detailed:
1. From the observation of existing problems. The new entrepreneurs identified that they could enter to compete in a market because they perceived neglect of the existing companies, that is, the products or services they demanded failed to meet their expectations. This source of inspiration was the most named of the sample of entrepreneurs interviewed. An example of the above can be related through a comment: �The origin of the company is really a bit curious, because it was influenced by a decision we had in our home to acquire a small reverse osmosis equipment that, at that time of the year 88, 87, it was not yet very common in the Dominican Republic ... And indeed they excited me, the sellers, and we made a joint project where the sellers of the teams participated, and we, fundamentally my family, the original promoter�. Another comment corroborates the character of independence mentioned above: �There was nothing to lose and I saw that it was an opportunity in the business where there was no customer, no asset, no account receivable� I said: worse there cannot be, then, why not try. Also, eventually I was going to need the money to pay for college. Because, besides, employee was not going to be, God help me to never be.� An additional comment describes how a personal problem can become an opportunity: �I will tell you: in 1989 my second child was born, I was forced to take him outside, because I had a heart condition that could not be treated in the country. There I realized the importance of having medical insurance, which, at that time, although we had considered it, we still did not have it. I spent about two months in the hospital and when I arrived here, I immediately started researching what products were in the insurance market. And I found that there were some good products, but a lack of knowledge, perhaps because I did not have the information about complaints in hospitals, as well as communication with doctors, and I saw a great opportunity there.� As with the previous opinions, most of the interviewed entrepreneurs referred to the problem, as their main starting point, responsible for generating the business idea.
2. Massive commercial approach, based on an existing product with low sales volume. It is the source of inspiration similar to implementing a larger business, repositioning a family micro business. One of the cases best explains this type of initiative: �This arose because a friend of ours, unfortunately deceased, Euribides Pi�a,"Chenco", well known, famous, farmer. He planted garlic, had a small garden and made the product in a very artisanal way. Friends bought it and took it to the capital. I thought that could have an important effect. I did tests in the capital, in families, restaurants, so we decided to embark on this. Then we took him to the National Institute of Technology, which existed in Santo Domingo, and there we did the studies, they perfected, including, a feasibility study was arranged and then we left exactly in the month of July 1986�, an entrepreneur mentioned: �A friend who was at a critical moment in her life, tells me 'I have a business and I don't want to close it. I want to see how I put it forward, or if you push it forward, or you can rent it for me�. This entrepreneur realized the validation process of his new business with the target market.
3. Transfer of a Business Model observed in another country. Dominicans who have managed to visit other countries and have the talent to carefully observe the businesses they visit, investigate the key success factors of these companies or business models, and then review whether they can adjust them to the conditions of the Dominican Republic. A clear example is related in the following comment: �Here in Santo Domingo what we saw was that there was a space at the supermarkets for the artisanal gourmet products. The business here is very different. The business I had in Venezuela was a store with the same gourmet products, but you would go to the store and get them. Here we wanted to distribute the products nationally so that everyone had access to these products�. The case of advertising agencies could fall into this category of source of inspiration, because, although their contract may or may not be like a franchise, because the business model is not replicated exactly, it does take into account the use of the brand; One of the entrepreneurs is an example of this source: �On one occasion I learned that Ogilvy & Mather wanted to settle in the Dominican Republic. I had studied at Northwest University and one of my fellow students was working there. Through it we get names of the people who were in charge of that opening and we take a chance�.
4. Improvement or implementation of distribution or commercialization channels. Another business model similar to the previous one, is the distribution of imported products or services, within which several of the respondents mentioned as their source of inspiration for opening their company. An imported vehicle brand distributor is a clear example: �You have to do a business where you can sell a car, that you feel that they are serving you correctly, that they are giving you your correct documentation, what is a transparent and clear business. On that side, we understood that there was an opportunity�.
5. Opening of franchises. Similar to the previous reason for opening a business, the franchise becomes an alternative that provides a business model to implement locally, with the great advantage that, depending on the type of contract, could obtain the strategic support of the franchisor. One of the Dominican entrepreneurs interviewed mentioned: �In my case, I have a company that operates or manages different franchises. We started with Wendy's in 2006. In 2015 we entered with Pizza Hut and Chili's. The idea began in 2002, with one of the partners of the company, we were bankers, and when one is in the bank he listens a lot about transactions, about companies, and we had learned at that time that the owner of Wendy's intended to sell the operations�.
6. Start a business from the replica of a business model that has worked in the country: "We came up with extrapolating what we were doing in Punta Cana to Las Terrenas and that's how it all began".
7. Partnership with another larger company, then buy it. The spokesperson for one of these cases mentions: �I arrived in the country in 1966, I started working in a family business and stayed there for 21 years. At 21 I leave the company and try to form a company of my own. Due to lack of resources, I associated myself with an American company, which had an office in Santo Domingo, and that, according to what they said, had deficits in its operation. As my aspiration was to have my own business, he told them that what I want is to have my company and that we can work together for 5 years, and at 5 years we evaluate who buys the company, the agreement was, 60% of the profits were handled by them, 40% I drove it. But after three years I raise my interest in buying the company and they decide to sell their share and with the profits that I had accumulated, in that period of 3 years, it gives me to buy 60% of them. From there it begins to operate as San Miguel and Company�.
8. Turning threats into opportunities. Instead of moving away from the market with problems, the entrepreneur decided to face them by offering products or services capable of solving them. Sarasvathy's model (2003) points out �The principle of lemonade�, applied to this source of inspiration: �recognize and appropriate contingency through surprises instead of trying to avoid, overcome or adapt them.�. This is the case of a Dominican entrepreneur, who in his description describes his broad perspective towards opportunities: �We started the development of a project of 36 apartments. By that time, the year 88 arrived, and a great global crisis came, a real estate bubble, which affected the entire sale of tourist apartments ... sales were a failure and from that failure we converted the 36 apartments into 66 hotel rooms� Threats can arise from national phenomena, as one of the interviewees pointed out: �The idea is attributed to him, or can be attributed to my father, who, in the year 60, 61 already had an embargo on the Dominican Republic OAS made the Trujillo regime, and imports of finished product, which was its branch where it was developed, was very curtailed. Then it was decided to go to the industry because it was the only place where there was no restriction, going through an initial attempt at textiles, which was such a small market, so small, that it did not turn on and, subsequently, went to plastic because it was a unit of production small enough for the market size back then�.
9. By chance or error. The comment of a Dominican entrepreneur describes this source: �The opportunity arises by mistake, doing research for other projects, developing market research, in those I took a seat with a potential client and asked me what was my intention with the new business that I wanted to implement, and going into detail he tells me his need. Then, he asks me if something has not entered this market, brings a brand; respecting what his critical points were, he gave me the guidelines, and well I did an investigation, a few calls and here we are�.
10. Continuation of the family business. This reason was part of a group of Dominican entrepreneurs who continued with the ancestor business in an organized manner and with a new business model with a more strategic focus. One of the interviewees mentioned the story, and his subsequent work: �My father and my uncle gained autonomy in the 20s. They stopped being employed and established themselves as provisions vendors, they did so with three thousand dollars of capital� I contributed new commercial divisions such as appliances, household items, furniture, etc.�, another entrepreneur, with a business not so big, nor old said: �Well, I went to study a little and at 21 I already had my butcher shop, I had to work and Since I had the business in my blood for my dad, I opened my business to find sustenance�.
11. Vertical integration. A comment from an entrepreneur describes this option: �Then, when we are framing the pictures, I notice that they have a glass. So there I know the glass. And so I start to have contact with glass importers. I start to give the gallery a little twist and start selling retail glass�.
12. Capitalizing on a wasted space or resource. He only appeared at one of the interviewed entrepreneurs: �The company was born in November 1994. The motivation to start the business was that, as a doctor, one uses his office a minimum of the time, because he is in the hospital or because he is operating, only 40% of the time, and there was born the idea of   creating an ophthalmological clinic. At that time in the country, there were only two centers in operation, then an opportunity was identified in the market .
Intuition and experience in identifying opportunities
According to the previous results, it can be deduced that the majority of Dominican entrepreneurs identify opportunities to open businesses, based on their experience and intuition, which are entrepreneurial skills. Studies by Degeorge, J., Fayolle, A. and Randerson, K. (2018), show that the identification of an opportunity is often associated with an analytical cognitive style, although an individual can be guided by his intuition and a process of Effective decision to build an opportunity. These findings corroborate that the experience contributes to the construction of the individual's cognitive framework (Baron, 2006). Therefore, previous experience of identifying opportunities can lead you to relate certain events (especially from the environment) to make connections ("connect the dots") in a business perspective (Degeorge et al, 2018).
Additionally, when analyzing information from 99 interviews with Dominican entrepreneurs, a minimum proportion of those consulted chose to implement market research as input to justify the opening of a business, indicating that empiricism prevails over pragmatism, a hypothesis that is corroborated in the study developed by Zuzaku (2015), where it is shown that the number of companies that invest in market research is insufficient to achieve strategic commercial development.
Another important finding is that the planning processes are more used by entrepreneurs with postgraduate studies, indicating that training is a primary element in the definition of a business model, a phenomenon that is ratified with the findings of the GEM (Barna Management School and Ministry of Industry, Commerce and SMEs of the Dominican Republic, 2019), where it is established that as the level of education reached by the entrepreneur increases, the proportion of entrepreneurship per opportunity is augmented, as well as the percentage of entrepreneurial spirit and entrepreneurial activity of employees.
In no case, the products or services of the interviewed entrepreneurs are offered or sold in the export market, which is validated by reviewing the results of the GEM study (Barna Management School and Ministry of Industry, Commerce and SMEs of the Dominican Republic, 2019), where the reported percentage of annual sales that come from abroad, for the Dominican case, is 4%, equivalent to half of the figure mentioned by respondents in Latin America and one fifth of the average of the 50 participating countries of the GEM.
Conclusions
The Dominican entrepreneurs interviewed were always motivated to undertake a business due to their need to become independent from their maternal homes and / or abandon their occupations as employees of a company and achieving financial autonomy, a result consistent with the findings of the recent GEM study (Barna Management School and Ministry of Industry, Commerce and SMEs of the Dominican Republic, 2019), where almost half of those interviewed replied that their main motivation to undertake a business by opportunity was to achieve greater independence. 
Almost all of the entrepreneurs participating in the research identified that they could enter to compete in an existing market, because they identified opportunities or decided to continue with the family legacy of a business. Business opportunities were perceived by entrepreneurs based on their competencies, which included experience and intuition, an aspect corroborated in the study by Degeorge (2018), who identified that previous experience feeds the justification for starting a new project. However, it is important to clarify that human resources focused on innovation, contributes more to corporate growth than the focus on previous experience, or management (Audretsch, D., Kuratko, D. and Link, L, 2016), phenomenon that is validated with the present study, having found that entrepreneurs interviewed value and have the human capital of their current businesses to develop their business opportunity identification processes, as for the implementation of the entrepreneurial initiative.
The perception of innovation of entrepreneurs does not correlate with the entrepreneurial skills, since a minimum  part of them consider themselves innovators, but the majority classify themselves as with elevated entrepreneurial skills (Barna Management School and Ministry of Industry, Commerce and SMEs of the Dominican Republic, 2019) phenomenon corroborated in the present study, since the majority of those interviewed expressed having reached their initial purposes by means of identification of business opportunities in current markets, with existing products and services in other plazas, but not through the design and product launching or new services, in current markets as well as new one. This aspect opens the possibility that the Dominican entrepreneurs improve their competence in innovation, in such a way, that along with their elevated entrepreneurial skills, they may develop creative products and services in new markets, including its exportation. Which would broaden the penetration area of the initiative, improving, therefore, the probability of success of the new business. 
Interviewed entrepreneurs with post-degree studies make use of planning models and, in some cases, market research in the processes of quantification of the level of opportunity and definition of new business strategies. Most of the entrepreneurs with university studies or less, rely on their experience and intuition to decide the opening of a new business, but even so, they are aware of the benefits of strategic planning, market research and The benefits of developing a business plan. When reviewing the relevant literature, there are several opinions regarding the input or focus of the planning in the innovation, as Kraaijenbrink, Ehrenhard and Zwerus (2013), could not infer that the progress of planning positively influences successful entrepreneurship, however, Sandada, Pooe and Dhurup (2014) found that strategic planning has a positive association and a predictive relationship with the performance of SMEs, on the other hand, Govindarajan and Trimble (2005) determined that the �real value of the planning process in innovation initiatives is serve as benchmark for the interpretation of the results, not to evaluate the exactitude of the execution�. 
It is important to clarify that all the entrepreneurs interviewd are considered successful, so the academic level of the entrepreneur does not affect the expected results of their initiative. Despite these findings, taking into account that entrepreneurs with a post-degree studies show that they are launching more innovative products than those with less education level (Barna Management School and Ministry of Industry, Commerce and SMEs of the Dominican Republic, 2019), justifies deepening the study of this phenomenon through research that quantifies the relationship between academic training, entrepreneurial skills, business success, the level of innovation and the internationalization of their companies.
It is important that the Dominican Republic strengthens its innovation ecosystem to improve the country's competitiveness. This requires the government to establish policies and initiatives aimed at investing in research and technological development, facilitate credit to new businesses, promote the generation of clusters according to the competitiveness of certain regions, stimulate the generation of knowledge in the academic sector, facilitate the transfer of this knowledge by reducing the gap between large companies and SMEs, lead the processes of technological exchange with other countries, develop training programs in innovation and creativity in new businesses, implement in the primary and secondary education subjects of innovation and entrepreneurship and, ensure inclusive access to information platforms of local and international markets. All of the foregoing will open the way so that the country may achieve to actively participate in the market of the Fourth Industrial Revolution, phenomenon that has improved in a significant manner the productivity and competitively of the nations that have acquired and developed products in this market.
The above is relevant when considering the recent findings of Alvarez and Grazzi (2018), who pointed out that historically low rates of innovation and dynamic Latin American entrepreneurship have been responsible for the unsatisfactory economic performance of the region. On the other hand, the conclusions of Bello-Pintado and Bianchi (2018) are corroborated; Pereira, Correa and Scattolo (2018); Burkstein, Hern�ndez and Usher (2018); and Navarro (2018), who demonstrated the high impact of government policies and programs in the innovative environment, both in the competitiveness of companies and countries.
At the level of public sector policies, such as plans and strategies in the public and private sectors, it is recommended to promote the inclusion of innovation, creativity and globalization subjects in basic, primary and secondary education, with dynamics and approaches such as those recommended. by neuroscientist David Eagleman (2017), so that the young population becomes aware and opens their knowledge to the various options of generating value and wealth through new businesses, as well as the subsequent active participation in interdisciplinary research and development groups in contracting companies.
It is pertinent to develop further studies that quantify the levels of entrepreneurial skills in the population of entrepreneurs from different regions and provinces, with the purpose of identifying training priorities by geographic area, and then design and develop training programs that seek to improve competencies of upcoming entrepreneurs. These programs should contain subjects focused on improving the abilities to generate hypothesis and validation or rejection of the same, as well as to update the entrepreneurs in dynamics and innovation tools, international markets, strategic planning and investigation. On the other hand, the Higher Education Institutions should guarantee the access to systems and platforms of information technology and markets of groups of countries of interest by economic sector.
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Van der Zwan, P., Thurik, R., Verheul. I, Hessels, J. (2016). Factors influencing the entrepreneurial engagement of opportunity and necessity entrepreneurs. Eurasian Business Review. December 2016, Volume 6, Issue 3, pp 273�295.  HYPERLINK "https://link.springer.com/article/10.1007/s40821-016-0065-1" https://link.springer.com/article/10.1007/s40821-016-0065-1. 
Zuzaku, A. (2015). The significance of market research to businesses. Conference Paper Conference: Advances in business management. Towards Systemic Approach, At Perugia - January 21-23, 2015, Volume: 3 rd Business systems � January 2015.  DOI: 10.13140/RG.2.1.1618.0326  HYPERLINK "https://www.researchgate.net/publication/279537078_The_significance_of_market_research_to_businesses" https://www.researchgate.net/publication/279537078_The_significance_of_market_research_to_businesses.










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