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>V:	)The relationship between the obligation of the relationship and resolve conflict with customers ' satisfaction, sporting goods

Yuosef Rostampour
Graduate student of Islamic iran Azad University of Mahabad
www.yosefrostampoor@yahoo.com

Extract

The purpose of�the present study�is to investigate the relationship between�Relationship�commitment and�resolving�conflict with�customer satisfaction�sporting goods�.�For the purpose of�the present study�practical and�in terms of�the nature�of�the descriptive�research�-�solidarity�.�including all�statistical community�who had�to buy a�sporting goods�store�suppliants���sample volume�, estimates that�the volume of�precautionary�example,�345�was chosen�people�.�to collect�data from�the food questionnaires�Relationship�commitment�and�resolving�conflicts�and�Dvyysy and Wah (�2005�)by a factor of�stability�commitment�76�/�0�/�0�84�,�resolving�conflict�;�customer satisfaction�Mandgany (�1390�)by a factor of�stability�87�/�0�.�the validity of�the questionnaires�was confirmed�by�experienced�teachers�and�data�analysis�using�the descriptive statistics�and statistics�,�the inference�Cronbach's�Kolmogorov smironov�,�t - test�single�sample�t - test�,�independent,�Pearson�,�ANOVA�,�LSD�test�.�all�Resolutions�at the level of�e"P�and�01�05�/�0�/�0�e"P�using�SPSS�statistical software�version of the�22�.�
The findings showed that the relationship between commitment and resolve conflict with a positive relationship and sporting goods customers there is a significant relationship between status of commitment and resolve conflict from the perspective of sports goods undesirable customers. The results also showed the satisfaction of individuals demographic 47 years and higher than the commitment and resolve conflict by dealers less than other ages
Key words: systematic relationship commitment, resolve conflict, customer satisfaction, sporting goods

Introduction
During the past two decades, many organizations understand the importance of your customer satisfaction and customer retention have gained far more low-cost of attracting new customers. Interested in relationship marketing  If you are looking to target customers with relationship so that again in the future he (the company) order, and also encouraging others to act. The best approach to maintaining and keeping customers is that customer satisfaction has in plentiful and what he considered to be the value of the interest to put up as a result of his loyalty towards the company, the strong. Vilardehm (2000) expression of customer satisfaction that will feel a positive perception of the level of service and that they expect the Organization to receive 
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�Customer satisfaction [1] the resultant time that real demand and the need for the provision of customer he took and he wants to meet to an (Claudia & Associates, 1391). In today's world to pay attention to the principles of a competitive marketing advantage in relation to (soil, Rainbow, 1392). Of the specifications is very important in relationship marketing, interested in the relationship between commitment and resolve to the conflict or conflict management with the client that these two components can cause customer satisfaction of the purchased goods. 
The commitment is one of the important variables for understanding the power of marketing and is also a handy tool for measuring customer loyalty and possibility prediction of Purchase future customers. Such an argument, which is the most general obligation [1] dependent variable 
In the relationship between the seller and the buyer are related to research. Mormonism and colleagues (1993). It also fixes a conflict to the ability of supply to minimize the negative consequences of a potential or actual conflicts. Fix the conflict is simply the ability of supply to avoid potential conflicts, resolve the conflicts before the actual instrument problem and find the solution, when the problem will be created (Amini & Associates, 1389).
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Dongon (2011) in the case of the customer's expectation of the Sports Express products that the customer's attention to the psychological elements of the manufacturers and the manufacturers actions and correspondence with consumers leads to an increase in the production and sale of sporting goods. Also the proper deployment of the elements and the marketing tactics in line with the expectations of the clients of the most important factors in increasing the production and sale of mentioned. ). If a product or service fails to attract audiences view sports, sports is a call to Failure on the market. Consumer behavior involves the mental processes and social diversity of the sport is that before and after the activities related to the purchase and consumption of sports products and services occurs (Rainbow ground 0 1392). The two most important process in consumer behavior and product supplier's commitment towards the Elimination of the conflicts.
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Using the relationship marketing approach (commitment and resolve conflict [1]), while establishing a long-term relationship with the customer, may be the activity of important customer and are causing the value of the identification, strengthening and improving the absorption and gives customers more loyal to the organization. Thus, stores, while utilizing customer loyalty benefits can your position in this competitive market improve. This should note it is necessary despite the importance that many relationships on the success of the Organization, its considerable attention in our country yet. (Gorgan Jalali, 2012).

As we know the diversity of different products has caused customers with the right choice of the frequency are facing and the other companies have found that the cost of recruiting new customers current customers keep cost five times and losing a customer, only losing a pen does not sell, but also beyond it means losing the whole flow of the purchase that a customer could do during his life (Kotler & Armstrong, 2004)

So companies should careful observer and the interaction between themselves and their customers. People who are working towards their goods and are committed to your company and your stores can guarantee the Durability. The obligation pursuant to the consent of the customer from the vendor and make sure that your next purchases the customer loyalty and guarantee it.
Management commitment to quality of service quality in order to make an informed choice as to the most effective and strategic operations for the Organization and activities, such as integration with visible quality leadership and resources for the acceptance and implementation of the projects is the definition of quality (Chong et al, 2011).
When managers behave well with its employees, the employees are also very well with your customers will behave. When employees feel the company is committed to them, More 's commitment to the show Organization (fuller et al., 2003). Previous studies have shown that education, Empowerment and rewards of the best management service commitment are indices(babacas et al., 2003).
On the other hand since the major volume of sports goods retailers time to interact with others. Hence the method of communicating with others is a decisive role (victim, 2005). Perhaps the poor communication among the major factors that between people conflicts and creates conflict (ESHRAGHI, 2007). Therefore, one of the causes of the conflict creator can contact disputes. People rarely can their true purpose is to allow the transfer (Hassanzadeh, 2001). A situation that creates a conflict of a non-evaluated or evaluated (or the manufacturer) there are words of personalities or conflicting value systems, enters an uncertain job or occupational Overlaying, also competing in the field of access to limited resources, the competition among the groups and units, and inappropriate relationship. (Robert et al., 1384). David berger (2002) explores the effects of systematic relationship satisfaction and commitment on the relationship between marketing mix are due to pay. The results showed that the satisfaction derived from the use of the product, price and distribution of the direct relationship with the systematic relationship satisfaction and commitment of the relationship between satisfaction and also the relationship between direct relationship in existence In the other study, al-Hasan (2005) evaluation of the variables between the person and the HBS. The results of this study confirm the relationship between satisfaction included the relationship between engagement and commitment in a relationship, the relationship between the customer and the desire to communicate and confirm the relationship between customer satisfaction and employee of the relationship you wish to communicate. Travatanaong et al. (2007) the impact of foundations interested in relationship marketing, affiliation, trust, commitment, a peer-based norms and conflict management on client satisfaction throughout the life cycle of the relationship were examined.

Survey results showed that the trust and dependency of variables with the consent of the relationship in stages of construction and the maturity of the relationship, in the relationship, while in the stage of maturity of the commitment of the variable with the consent of the relationship of the relationship.. Also the variable conflict management as well as on the consent of the relationship in the decline effect. Jalali in Gorgan and Associates (1391) also with a study titled "relationship marketing methods and purchase behavior in retail chain stores of Gorgan" relationship between methods of marketing relationship and are buying behavior in the chain of e-retail.
The results of this study showed that among all the methods of Applied to the customer's desire to continue with the order, there was a significant relationship between commitment. Also, a significant relationship between customer's desire to continue the relationship between satisfaction with the order and confirm the commitment of the interested in relationship. A significant relationship between the variables is interested in the relationship between satisfaction with the trust, the trust is interested in relationship with the commitment and dedication of the relationship with the customer is interested in purchasing behaviour were also confirmed again.
However, unfortunately, a few of our managers the information conflict management and issues affecting the relationship between commitment and are interested. Therefore, with regard to the importance of the issue raised and with little attention to the scientific efforts in this field, more understated in this research is that the commitment of the relationship to try and fix the conflict with sporting goods customers reviewed. Now the question is whether the relationship between the obligation of the relationship and resolve conflict with sporting goods customers there?

The objectives of the present research are as follows:
-Determine the status of the relationship and commitment to the Elimination of conflict from the perspective of sellers sporting goods customers
-Determine the extent of the relationship between the obligation of the relationship with customers interested in sporting goods
-Determine the extent of the relationship between the Elimination of conflict with customers ' satisfaction, sporting goods
-Determine the amount of customers ' satisfaction, based on the demographic characteristics of sports goods
Methodology
The present research in terms of the objective applied in terms of the nature of descriptive research-part of solidarity. Statistical population consists of all the people who had to buy sporting goods to go shopping and sporting goods stores. On the basis of being uncertain of sporting goods consumers cluster sampling method was available for use. the sample size the sample size estimation based on precautionary and maximum visibility in terms of adjectives, and according to the table of Morgan, 345 people.
The rate of questionnaires returned was number 314 (91%). To collect the data from the questionnaire, the commitment of the relationship and resolve the conflict between Dvyysy and Wah (2005) with a coefficient of reliability 76.0 commitment; the Elimination of conflict 84.0 and customer satisfaction mandegani (1390) was used with the reliability coefficient 87.0. Validity of the questionnaire was approved by qualified teachers and analysis of data with descriptive statistics and inferential statistics using cronbach's alpha, Kolmogorov 
all of the analysis at the level of P and p d" P d" 05.0 using statistical software SPSS version 22.
Descriptive statistics and inferential statistics results in the following
Table (1) level of satisfaction of the brand
	
Percent abundanceThe frequency ofBrand6/3096Adidas1/2682Nike9/828PUMA5/1033Reebok9/2375Marking of Persia100314A gathering of	
As the results table 1 shows the number of samples of n = 314, 96 cases of the adidas brand
The greatest satisfaction, satisfaction, related to the adidas brand. The same findings on the chart (1) breakdown of the operating system is shown.

	 EMBED Excel.Chart.8 \s 
Graph (1) level of satisfaction of the brand
But check the relationship between commitment and resolve conflict showed the undesirable situation of sporting goods retailers. Table (2) implies in terms of sporting goods customers, vendors than its goods has not been committed and less attention to fix the conflict.
Table (2) the status of the relationship and commitment to the Elimination of conflict from the perspective of customers and sports goods
IndicatorsNAverageSDt		sigThe lower limit of theHigh limitThe commitment of the31460/28118/61/8-01/4847/-3044/-Raising the conflict31442/28495/91/11-01/6653/-4766/-
In order to check the status of a single sample t-test were used. According to the table (2), which is based on the hypothesis of zero because the average relationship between commitment and resolve conflict against the average assumption (3), (01.0 = sig).  So with 95% confidence intervals for the difference to be that determined the status of the relationship and commitment to the Elimination of conflict from the perspective of sports goods customers according to the t-observed adverse negative sign.
To determine the extent of the relationship between the obligation of the relationship and resolve conflict with customer satisfaction being a sporting goods according to the normal distribution of the data, the parametric test of Pearson.
Table (3) with the consent of the customer commitment of solidarity between
Customer satisfactionNrSiqSystematic relationship commitment314
**627/000/0
Raising the conflict314
**582/000/0

	**     01/0 P   
Based on the results of the table (3) correlation between engagement and customer satisfaction with sporting goods 627.0 correlation coefficient between the Elimination of conflict with customers ' satisfaction 582.0 sporting goods, which on the surface has been significant p e" 01/so the assumption of zero was rejected and the result is that we have a positive sign with respect to the correlation coefficient between the two aforementioned variables are positive and significant relationship, there is a direct link.
Customer satisfaction survey for the sports goods based on demographic characteristics according to ANOVA was a significant difference between the specified customer satisfaction in terms of the age of the LSD test showed that there is a difference between the existing 47 years and older people with lower age and results in the table (4).


AgeAge rangeThe difference averagesBenchmark errorsig16-26 years27-36 years
37-46  years
47 and above119/0
138/0
656/0105/0
142/0
136/0258/0
333/0
000/027-36   years37-46  years
47 and above018/0
536/0155/0
150/0905/0
000/037-46  years47 and above517/0178/0004/0
05/0  p
Discussion and conclusions
Based on the results of this study, it can be inferred that the relationship between commitment and resolve conflict with direct connection and sporting goods customers intimately. As the title of the degree of customer satisfaction was, in addition, that the success rate in achieving supply organization is part of the goals of the show, the possibility of modifying and improving the quality and methods for providing a supply organization. Due to the increasing importance of customer satisfaction measurement is, some agencies supply a suitable course program for this design. Which, unfortunately, as research shows the relationship between amrtaad and fix the undesirable situation of conflict that sellers sporting goods for survival must make changes in their behavior. . Interested in relationship marketing looking to establish such relationships with customers is the goal in the future, again from her (the company) to buy and encourage others to do so. The result can be used by your employees committed towards sport goods sold and fix the conflicts between themselves and the customer, paying customers and retention through customer satisfaction. Unfortunately, unfavorable relationship commitment and resolve conflict shows that have a lot of work to be done in this case. Therefore, it is recommended to get the satisfaction and loyalty of customers and purchases sparked up again all the members towards the sports goods sold are committed Responsibility for committing the mistake and give a quick response to customers ' complaints, because customers who complained and receive a quick response , Most of which would never have not complained, the company's customers and introduce the next purchases loyal., as well as the vendors have their clients know their lawyer dedicated to provide customers services Rapid delivery of a product that makes customer satisfaction. Also to remove the conflict between the customer and vendors recommend that managers of sports goods sporting goods sales centers, conflict management and conflict resolution training to learn because of destructive conflict aversion. Certainly the most educated non-functional conflicts will be resolved It also can be used with the learning conflict management principles to creativity, innovation and mobility to create conflict and desirable benefits. If managers and other individuals involved in the destructive conflict fail to settle their conflict should be afraid experts specializing in this field. Thus, the enterprises of a systematic approach to conflict resolution and will have to deal with conflict and consciously take the conflict to a positive and constructive force in the realization of the objectives of the Act. But the demographic survey of customers revealed that sporting goods women than men more satisfaction of dealing and relational marketing vendors. It also was more than the Singles satisfaction Married. But in terms of level of education is the difference between the clients view. But the test results showed that 47 people satisfaction LSD years and higher than the less sporting goods purchased from other ages.
Resources
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Jalali gorgani, m. t. and mehrani, hormizd (1391), "the relationship between relationship marketing methods and purchase behavior in retail chain stores of Gorgan", Journal of management, vol. 10, no. 30, pp.: 57-72.
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