Variables – Self-Image Mean Mode Median Standard Deviation 1st Quartile 3rd Quartile
I often enjoy products that reflect my image 4.15 4 4 0.600 4 4
I want to enjoy unknown products before others do it 3.93 4 4 0.756 3 4
It is important for me to enjoy pleasant holistic tourism 3.62 4 4 0.660 3 4
I think that a high price equals high quality 3.75 4 4 0.932 3 4
I travel to have a higher social status 2.77 2 3 1.152 2 4
When I buy my trips, I want  my money to be well spent 4.65 5 5 0.542 4 5
I choose holistic tourism only when prices are more affordable 3.53 4 4 0.619 3 4
I think this type of travel is synonymous with wealth 3.25 3 3 0.709 3 4
Table 3: Variables – Self-Image in holistic tourism.