Bruce Prideaux is Professor of Marketing and Tourism Management at James Cook University in Queensland, Australia. He is actively involved in a number of research projects including crisis management, marine tourism, rainforest tourism, climate change, tourism transport and ecotourism. He has authored more than 200 journal articles, book chapters and conference papers in a range of issues related to tourism. Professor Prideaux has also authored or co-authored seven books, serves on the editorial boards of 12 academic journals and has guest edited special issues of journals on themes including cybertouirsm, drive tourism, crisis management, crisis recovery, war and tourism and more recently on climate change.

Professor Bruce Prideaux and Dr Ali Cogan have undertaken a study of desert experiences, examining 4WD motivations, activities, trip patterns (routes, trip frequency and information searches), socio-demographics and trip experiences.