A marketing strategy will help you focus. It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales. It tells you what to say, how to say it and who to say it to in order to make more sales. Because timing is critical, it will tell you when to say it, too. The covers the whole area of the firm which is related to marketing like branding, correct marketing professional requirement , SWOT analysis of the company, pricing , promotions , exporting etc.