Visual/Graphic Communication is an art of presenting idea or data as an image, sign, poster, drawing, photography, advertisement or Animation. Visual communication commonly expressed with ASCII art, emoticons, and embedded digital images.
Visual communications effectively uses images to persuade, entertain, inform, and enlighten an observing audience of products, ideas, and messages. Visual communication is prominent in advertising through various visual media, including websites, television, and print publishing.
Graphic representation is one of the most powerful tools available to communicate ideas, concepts, messages and instructions. Visual/Graphic Communication is considered as modernized version of the printing industry.