Noran El Bosseli Author

Annual Meeting Abstract Open Access

Cosmetic Claims

Author(s):

Noran El Bosseli

A cosmetic claim is a statement used with the purpose of marketing for a cosmetic product that describes its benefits & attributes and is often regulatory controlled. There are three important aspects when creating a cosmetic claim; understanding the consumer, understanding the regulatory requirements, and understanding the research tools to be utilized in providing evidence to the claim. Once all aspects are well covered, the creation of a strong claim requires coverage of four main criteria. First criteria is a claim that stems from a consumer insight; a consumer-focused rather than a product-focused claim is a strong and effective way to create a memorable claim. Second, is a claim that can be measured, for example: “ full grey coverage after the first use”. Third, th... view more»

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