Journal of Business and Hotel ManagementISSN: 2324-9129

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About Consumer Behaviour

Study of consumer behavior is very important because intentionally or unintentionally we are consumer. With the philosophy of marketing production trend to marketing trend of consumer behavior has been important. In marketing some question create that as a marketer we should pay attention to them and provide a reasonable answer for them. It is defined as the dynamic interaction of affect and cognition, behavior, and the environment by which human beings conduct the exchange aspects of their lives. In other words, consumer behavior involves the thoughts and feelings people experience and the actions they perform in consumption processes.

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