Journal of Tourism Research & Hospitality ISSN: 2324-8807

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About e-Tourism

It takes advantage of intranets for reorganising internal processes, extranets for developing transactions with trusted partners and the internet for the interacting with all its stakeholders.

E-tourism increasingly determines the competitiveness of the organisation and therefore it is critical for the competitiveness of the industry in the longer term.

e-Business requires a customer-centric view and a shift away from mass production to mass customisation and from selling to relationship-building.

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