Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568

About Fashion Branding

The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme is called fashion branding. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. A brand identity is the entire experience of your brand, not just the visuals, but rather its core, its foundation, integrity and values. A brand isn’t just a product, or indeed a logo. A brand is everything that makes up the hopes, dreams and drivers behind a business and its products. The manufacturer uses a unique material in designing and gives unique name to that and market them with the unique name which is known as Brand. This creates impact on the consumers and increases the sales of the product, which is the ultimate goal of Marketing.

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