Journal of Tourism Research & Hospitality ISSN: 2324-8807

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About Hospitality Marketing and Management

Formulate a long-term development framework for tourism (10-20 years) with emphasis on policy and strategy, planning, institutional strengthening, legislation and regulation.

Marketing is about finding out what guests need and want and providing it at a reasonable cost and profit.

Marketing begins with a corporate philosophy that should be practiced everyday—every hospitality employee is a marketing and salesperson representing his or her company.

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