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Agritourism: Development and Research

Agritourism: Development and Research

Agricultural landscape and activities associated with it are rapidly evolving in the United States and around the globe as farmers are aggressively applying their resourcefulness and determination to meet the demands of a changing marketplace. No longer sustained by the sale of traditional crops and livestock that have provided a flat net income for the past 30 years, farmers have become entrepreneurs, generating additional income from second jobs known as “off-farm activities,” which have been estimated to comprise about 75% of farm income. Of these activities, diversification into tourism has been one of the most prevalent due to both the perceived extra benefits of working from home while being able to take care of children and the possibility of generating extra income.

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