Green or Green Washing? A Review Paper on the Current State of Sustainability of Fashion Brands
Concerns regarding the environmental effect of clothing have grown in recent years. So too, has the practice of green washing. Right now, eco-conscious messaging is awash in fashion marketing, as manufacturers declare their items "sustainable" without conducting the necessary research to back up their claims. This paper intends to investigate if fast fashion and luxury fashion brands are sustainable. Are they walking the talk?