Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568

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Indian Fashion, Art and Culture

Fashion can be defined as the style of dress or behaviour which is accepted and adopted by the society at any given point of time. However, fashion varies from society to society and from region to region. In other words, fashion means the style or styles of clothing and accessories worn at a particular time by a particular group of people.

 Indian fashion scenario is known for its traditional, culture heritage and colorfulness. From Indian Saari, Salwar Kameez to high street fashion, Indian fashion Industry has gone through leaps and bounds. The growth in the fashion industry in India is tremendous over the years. This growth can be attributed to the influence cast by the western fashion industries. Embroidery is a famous Indian fashion trademark which is a way to include the traditional look with the western culture influence.

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