Journal of Tourism Research & HospitalityISSN: 2324-8807

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Life Style Descriptors for Travelers

Life Style Descriptors for Travelers

In market research done for Holiday Inns in 1979, I found some consumer travel behavior that I didn’t understand involving two groups:
• Younger travelers with modest household incomes who traveled extensively and expensively
• Middle-aged travelers with high household incomes who did not travel extensively or expensively.

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