Journal of Tourism Research & HospitalityISSN: 2324-8807

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The Travel Industry Entrepreneurship and the Adoption of Sustainable Resources

Tourism is one of main economic pillars in Greece as it represents an estimated 20% of its GDP. The economic growth is achieved through the tourism entrepreneurs the majority of them run an SME which means that the spirit of entrepreneurship is the most important lever of national economy.


The  main  tourism  activity  is  focused  in  mass  market  tourists  which  means  mainly  recreation  tourism  and  a  small  percentage  of  the  whole  tourism  economic  transactions,  which  is  estimated  to  be  less  than  10%  is  coming  from  alternative forms of tourism such eco-tourism, educational tourism, religious tourism, third age, health tourism, wine tourism, sport tourism or professional tourism etc.

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