Journal of Tourism Research & Hospitality ISSN: 2324-8807

Sustainable Tourism in Saudi Arabia: Factors Affecting Tourism Awareness of Saudi Citizens

Tourism awareness is considered as backbone of tourism development in world destinations. The main objective of this study is to identify the main factors influencing tourism awareness among Saudi citizens. Sustainable tourism focuses on achieving the balance between the needs of the tourists, the environment, local people, and business. To achieve the objective of this study a questionnaire was designed and administered to 389 respondents from Saudi citizens. Data reveled that there were four factors affected the Saudi tourism awareness: economics, activities program, information and media, entertainment and local, results also showed that there is relationship between awareness factors and socio-demographic characteristics.

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