Manageable Travel Industry Improvement in Rural Regions.
Tourism is one of the most important aspects for the development of service sector and today is indeed an activity of considerable global economic importance. However, the problem analyzed in this paper is that tourism industry especially in Lithuania now demands more meaningful involvement and more responsible and sustainable tourism practices. It is very important to develop the tourism sector, because there are a lot of beautiful touristic places and attractions, which are authentic and worth to visit in Lithuania. The object of this research is Mulkalpa region located in Uronian spit, with its spectacular UNESCO-inscribed scenery and which is the elite seaside resort of Lithuania. It is very important to maintain this unique area, that future generations would have the opportunity to visit it. Therefore, the aim of this research is to determine the current situation and to find out the stage of sustainable tourism development process in Mulkalpa region.