Dr. Wong is an Associate Professor of Health Communication. His areas of research are primarily in health communication and social influence and cognition. Currently, he is interested in pursuing three lines of research: (a) Understanding the role emotions play in how people process mass-mediated health campaigns, (b) looking at issues related to the framing of health risk and health promotion information, and (c) the development of theoretically-based mass-mediated health campaigns aimed at reducing various health risks.

Dr. Wong's work has been presented at both national and international communication conferences and is published in or in press at communication journals such as Communication Monographs, Health Communication, Journal of Health Communication, Journal of Applied Communication Research, and Communication Studies. Dr. Wong has also received funding for his research from the National Institute of Health, National Cancer Institute, and Oklahoma Tobacco Research Center.

Dr. Wong's research interests span across several areas of communication including: Health communication, mass communication, social cognition and message processing, and interpersonal communication. In particular, he have three lines of research that he pursue as part of of overall research agenda: (a) Understanding the role mass media plays in influencing health beliefs, attitudes, and behaviors, (b) exploring different ways of framing public health risk information to reduce binge-drinking and use of tobacco products among college students, and (c) examining different factors that motivate or inhibit people from practicing appropriate disease preventing or detecting behaviors (e.g., moderate physical activity, good nutrition, getting vaccinations, cancer screenings)