Research Journal of Economics

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A Seetharaman Author

nitin.patwa@spjain.org + 91 22 6130 9100 | + 91 22 6130

Subjects of specialization
Customer behavior,Customer experience,Customer purchase process

Affiliation
Department of Economics and Finance, SP Jain School of Global Management, India

Biography

A Seetharaman Department of Economics and Finance, SP Jain School of Global Management, India. His publications include: 1.Baxendale S, Macdonald EK, Wilson HN (2015) The impact of different touchpoints on brand consideration. J Retailing, 91: 235-253. 2.Elzinga D, Mulder S, Vetvik OJ (2009) The Consumer Decision Journey. Mckinsey Quarterly

Publications

Review Article Open Access

Changing Dimensions of Customer Experience

Author(s):

Nitin Patwa, A Seetharaman, Vidyalakshmi Nair and Alison D Cruz

The increasingly technological innovation and smart customer calls for a stronger focus on customer experience models, strategies, and ethics inherent in such practices. It is essential to broaden the definition of customer experience beyond marketing and psychology to insights from technology-human interaction, new analytical practices, law, ethics and other areas. Customer purchase behavior is a rapidly evolving concept, forcing companies to adapt to their new demands by... view more»

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