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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Ahmed Elbadawy Anwar Mohammed Baiomy Author
Subjects of specialization
Affiliation
Tourism, Hotel Management
Faculty of Tourism and Hotel Management, Helwan University, Egypt
Biography
Ahmed Elbadawy Anwar Mohammed Baiomy is affiliated to Faculty of Tourism and Hotel Management, Helwan University, Egypt. He is a recipient of many awards and grants for his valuable contributions and discoveries in major area of subject research. His international experience includes various programs, contributions and participation in different countries for diverse fields of study. His research interests reflect in his wide range of publications in various national and international journals.
Publications
Research Article Subscription
Menus as Marketing Tools: Developing a Resort Hotel Restaurant Menu Typology
Author(s): Ahmed Elbadawy Anwar Mohammed Baiomy, Eleri Jones, Ahmed Nour El-Din Elias and Rania Taher Dinana
Menus as Marketing Tools: Developing a Resort Hotel Restaurant Menu Typology
Resort hotels are unique. Resort hotel guests generally stay longer than for other hotel types and often do not venture outside the resort. They are therefore a captive audience. Their perceptions of the quality of the food and beverage offer in a resort hotel may be crucial in their selection of that resort hotel. Putting a menu on a resort hotel’s website may influence resort hotel selection by potential guests, particularly those with special dietary requirements. This paper develops a typology of menu types and explores their use by resort hotel restaurants worldwid... view more»
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