Journal of Tourism Research & HospitalityISSN: 2324-8807

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Ahmed Nour El-Din Elias Author

ahmedelias1943@gmail.com 0100-9988220

Subjects of specialization
restaurant menu design, Menu typology, Menu description, Sense of Place, Menu development

Affiliation
Faculty of Tourism and Hotel Management, Helwan University, Egypt

Biography

Ahmed Nour El-Din Elias is working as a Faculty of Tourism and Hotel Management at Helwan University, Egypt. His research interest are restaurant menu design; Menu typology; Menu description; Sense of Place (SoP); Menu development

Publications

Research Article Subscription

Menus as Marketing Tools: Developing a Resort Hotel Restaurant Menu Typology

Author(s): Ahmed Elbadawy Anwar Mohammed Baiomy, Eleri Jones, Ahmed Nour El-Din Elias and Rania Taher Dinana

Menus as Marketing Tools: Developing a Resort Hotel Restaurant Menu Typology

Resort hotels are unique. Resort hotel guests generally stay longer than for other hotel types and often do not venture outside the resort. They are therefore a captive audience. Their perceptions of the quality of the food and beverage offer in a resort hotel may be crucial in their selection of that resort hotel. Putting a menu on a resort hotel’s website may influence resort hotel selection by potential guests, particularly those with special dietary requirements. This paper develops a typology of menu types and explores their use by resort hotel restaurants worldwid... view more»

DOI: 10.4172/2324-8807.1000116

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