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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Alice Ondigi Author
Subjects of specialization
Affiliation
Human Development and Health , Nutrition, Hospitality and Tourism
School of Hospitality and Tourism, Kenyatta University, Kenya
Biography
Alice ondigi is a senior Lecturer and Researcher in the department of Reproductive health and Community Resource Management and extension, Kenyatta University, Nairobi, Kenya. Her area of specialization is Human development and Health with specific interest in Promoting Education and Research in areas of Family Health, human development, Food and Nutrition, Hospitality and Tourism
Publications
Research Article Subscription
Towards a Competitive Framework for Park Branding in Kenya: Case of Premium and Under-utilized Parks in Kenya, Sustainable Tourism
Author(s): Shem Maingi, Alice Ondigi and Joseph Kibuye Wadawi
Towards a Competitive Framework for Park Branding in Kenya: Case of Premium and Under-utilized Parks in Kenya, Sustainable Tourism
This paper is concerned with discerning the efficacy of park branding in influencing tourist choice behaviour and understanding behavioural differences of visitors as a basis for explaining their choice and behavioural intentions. It further seeks to assess the relative image of Kenyan branded parks to visitors in terms of quality, price, service and diverse attract... view more»
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