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Hindi Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568
Alison Anne Falk Author
Subjects of specialization
Affiliation
Fashion, Textile Engineering, Materials Processing
MA Brand and Fashion Management, Fu Jen Catholic University, Taiwan
Biography
MA Brand and Fashion Management, Fu Jen Catholic University, Taiwan. Research interests are- Functional polymer systems. Chemistry and technology of copolymers, polymer composites and blends. Medical diagnostic sensor systems. Cellulose, cellulose based copolymers and cellulose derivatives. Physical chemistry of surface coatings, coatings characterisation. UV and EB curing systems. Free radical polymerisation and polymer characterisation. Non-textile coloration-inks, paints and plastics, formulation optimisation, polymers in drug delivery systems, polymers in cosmetic systems.
Publications
Research Article Subscription
Taiwanese Millennials Perception of Green Advertising in the Context of Outdoor Apparel in Taipei
Author(s): Alison Anne Falk and Jocelyn HC Chen
Objective: This research was developed to discover the environmental concerns, the consumption behavior and knowledge of green washing of Taiwanese millennial consumers living in Taipei. It was inspired by the increasing concerns surrounding climate change.
Methods: A questionnaire was given to a minimum of 100 Taiwanese consumers at random and analyzed using a regression to measure the degree of awareness and a 2 × 2 × 2 Factorial Design was utilized to assess perceived deception, ethical judgment, attitude towards the advertisement, attitude towards the brand [1].
Results: The data proved that knowledge and/or awareness of environmental issues to be insignificantly linked... view more»
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