Research Journal of Economics

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Alison D Cruz Author

nitin.patwa@spjain.org + 91 22 6130 9100 | + 91 22 6130

Subjects of specialization
Customer purchase process,Customer experience,Customer behavior

Affiliation
Department of Economics and Finance, SP Jain School of Global Management, India

Biography

Alison D Cruz Department of Economics and Finance, SP Jain School of Global Management, India. His publications include: 1.Johnston R, Kong X (2011) The customer experience: a road-map for improvement. Manag Service Qual: An Int J 21: 5-24. 2.Pine BJ, Gilmore JH (1998) Welcome to the experience economy. Harvard bus rev 76: 97-105.

Publications

Review Article Open Access

Changing Dimensions of Customer Experience

Author(s):

Nitin Patwa, A Seetharaman, Vidyalakshmi Nair and Alison D Cruz

The increasingly technological innovation and smart customer calls for a stronger focus on customer experience models, strategies, and ethics inherent in such practices. It is essential to broaden the definition of customer experience beyond marketing and psychology to insights from technology-human interaction, new analytical practices, law, ethics and other areas. Customer purchase behavior is a rapidly evolving concept, forcing companies to adapt to their new demands by... view more»

Abstract HTML PDF

Social Media

Google Scholars / Researchers Sites

Explore SciTechnol

GET THE APP