Amy M. Gregory | Author | SciTechnol | Journal of Tourism Resear

Amy M. Gregory Author

Amy.Gregory@ucf.edu 407.903.8176

Subjects of specialization
Consumer Behavior, Timeshare/Vacation Ownership, Mixed Use Developments

Affiliation
Assistant Professor, University of Central Florida, Rosen College of Hospitality Management, Orlando, Florida 32819, USA

Biography

Dr. Gregory joined UCF’s Rosen College of Hospitality Management in August 2012. She received her Ph.D. in Hospitality Management from the University of Central Florida and Masters in International Business Administration from the Thunderbird School of Global Management. Dr. Gregory’s academic career was preceded by more than 25 years of international sales, marketing and business development experience in the lodging and services industries – the last 10 of which included global revenue management responsibility with the Marriott Corporation.

Publications

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Asset Optimization According to Customer Preference: The Necessary Evolution of Revenue Management

Author(s): Amy M. Gregory

Asset Optimization According to Customer Preference: The Necessary Evolution of Revenue Management

From the initial applications of revenue management in the airline industry approximately 60 years ago, the hospitality segment has since clamored to adapt the concept of forecasted demand to pricing strategies in hotels, restaurants, golf courses, casinos, sporting events, and theme parks. Through a review of 25 years of published research on revenue management, Anderson and Xie, identified that the evolution of revenue management has moved beyond the focus of revenue measurement at the unit level, i.e., average daily rates in hotels, to a more comprehensive view of total re... view more»

DOI: 10.4172/2324-8807.1000e109

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