Arif Kamisan Pusiran Author
Subjects of specialization
Affiliation
Tourism marketing management, Multi-criteria decision management, Management decision science
Economics and Accountancy, University Malaysia Sabah, Malaysia
He is Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Jalan UMS, 88400 Kota Kinabalu, Sabah, Malaysia. He has done Doctor of Hotel and Tourism Management | 2015 | Hong Kong Polytechnic University. He completed Master in Business Administration | 2004 | Universiti Teknologi MARA and Bachelor of Science ( Hons) Hotel Management | 2002 | Universiti Teknologi MARA and Diploma in Food Service Management | 1992 | Institut Teknologi MARA
Research Article Open Access
Author(s): Jennifer Kim Lian Chan and Arif Kamisan Pusiran
This paper examines the level of tourism business resilience and factors influencing the resilience as well as suggestions in enhancing tourism business resilience by the small and medium coastal tourism operators located in Sabah coastal region, Malaysia. A quantitative approach was employed by using questionnaires and supported by semi-sturctured interviews with 61 small and medium coastal tourism operators in Sabah. Findings show majority of tourism business operators generally have high perceived levels of resilience and acknowledge the importance of resilience in coping with crisis. Ownership of the businesses to ensure sustainability of the business, vast experience within the industry which leads to maintaining of its confidence and being well prepare... view moreĀ»