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Hindi Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568
Bing Xu Author
Subjects of specialization
Affiliation
Chemistry, Nanoparticle Synthesis, Nanoscience
Professor, Department of Chemistry, Brandeis University
Biography
Professor, Department of Chemistry, Brandeis University. His research focuses on the interdisciplinary frontier of materials chemistry. We integrate the knowledge and techniques in organic chemistry, materials science, surface chemistry, biochemistry, and nanotechnology to design new biofunctional materials, including nanomaterials, for the exploration in biomedicine (e.g., molecular drug delivery, cancer therapy, biomedical diagnostics, and biomimetics), and other fundamental problems in nanoscience and biological science.
Publications
Research Article Open Access
Consumer Purchase Decision- Making Process Based on the Traditional Clothing Shopping Form
Author(s): Bing Xu and Jianhui Chen
In recent years, the traditional clothing market has been threatened by many other new shopping channels. However, few researches on fashion marketing have been found to give systematic suggestions for traditional fashion stores in order to improve their marketing strategies to compete with other strong competitors. Therefore, this paper was aimed at understanding consumer’s purchase intention in traditional clothing purchase channel, in order to put forward corresponding marketing methods for traditional fashion stores to improve their strategies. Based on five purchases decisionmaking stages of EKB model, this study employed structured questionnaires and hypothesis testing with a sample of consumers from three prosperous cities in China. As a result,... view more»
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