Charles W Meadows Author
Subjects of specialization
Affiliation
Health communication
School of Communication, East Carolina University, North Carolina, Greenville, USA
Charles William Meadows III have their specialization from the School of Communication, East Carolina University, Joyner East 102, Greenville, USA intrested in the feild of Health informatics; Health management; Social media; Dialogic principles; Engagement
Review Article Open Access
Author(s): Charles W Meadows
Objective: Health communication practitioners are faced with growing concerns regarding the effectiveness of health narratives to encourage pro-health behaviors. Health narratives are seen as interventions to assist individuals with health issues; however, there is little agreement on how to create effective health narratives that contribute to the health of society. This study attempts to shed new light on how to create effective health narratives by examining how narrative (story) attributes and individual (personal) attributes contribute to the transportation process and overall persuasiveness of narrative health communications. Methods: A 2 x 2 x 4 experimental design was employed to collect self-report and psychophysiological data was collected. Results: Findings from the study rev... view moreĀ»