Charles William Meadows III Author

Research Article Open Access

An Examination of U.S. Health Departments' Social Media Strategies

Author(s):

Cui Zhang Meadows* and Charles William Meadows III

Social media allow health organizations, governments, and institutions post timely health related information, respond to crises, and create two-way communication with the public. Considering the rapid growth of social media use in public relations, state-level health departments have recognized the potential of social media platforms for engaging publics and increasing the awareness of health issues. Using the dialogic principles as a theoretical framework, this study investigated how state-level health departments were using Facebook to build and maintain relationships with the public. Furthermore, this study attempted to explore whether there were significant changes in terms of Facebook management strategies over time. We conducted a content analysis of state-level health department... view more»

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