Chien-Chi Yeh | Author | SciTechnol | Journal of Tourism Researc

Chien-Chi Yeh Author

alyssiayeh.tw@gmail.com

Subjects of specialization
Tourism manageme, Tourism marketing management, Management decision science

Affiliation
Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Taiwan

Biography

Chien-Chi Yeh is an Associate Professor of the Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Taiwan. He is interested in Hospitality and Tourism. He is a Faculty Member. He has completed phd and masters.

Publications

Research Article Open Access

Destination Attracting from Online Imagination

Author(s):

Ching-Cheng Shen and Chien-Chi Yeh

The research goal of this study was to investigate how motivation, consumption, and recommendation online affect the destination choice. Samples from the online travel communities were collected by mailing a questionnaire survey to participate. In total, 2,100 invitation messages were mailed to the members of the three travel communities. Of these, 456 were returned completed (a return rate of 21.71%). From the flow perspective, the information about destination will have an impact on the travelers’ cognitive image of destination when a traveler visits an online travel community. Tourism marketers need to understand that the mental images that come to mind make travelers feel as though they were actually experiencing the destination featured in the adv... view more»

DOI: 10.4172/2324-8807.1000174

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