Spanish 
Chinese 
Russian 
German 
French 
Japanese 
Portuguese 
Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Ching-Cheng Shen Author
Subjects of specialization
Affiliation
Tourism management, Agricultural tourism., Fuzzy multi-objective programming, Tourism marketing management
Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Taiwan
Biography
Prof.. Ching-Cheng Shen is an Associate Professor of the Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Taiwan. He received a Ph.D. in Transportation and Communication Management Science from National Chung Cheng University, Taiwan. He has published several papers in Journal of Hospitality, Simulation Modelling Practice and Theory, Journal of Scientific & Industrial Research, Quality & Quantity, Journal of Hospitality, Leisure, Sport & Tourism Education, and others. His current research interests include Tourism management, Tourism marketing management, Multi-criteria decision management, Management decision science, Fuzzy multi-objective programming, Agricultural tourism.
Publications
Research Article Open Access
Destination Attracting from Online Imagination
Author(s): Ching-Cheng Shen and Chien-Chi Yeh
The research goal of this study was to investigate how motivation, consumption, and recommendation online affect the destination choice. Samples from the online travel communities were collected by mailing a questionnaire survey to participate. In total, 2,100 invitation messages were mailed to the members of the three travel communities. Of these, 456 were returned completed (a return rate of 21.71%). From the flow perspective, the information about destination will have an impact on the travelers’ cognitive image of destination when a traveler visits an online travel community. Tourism marketers need to understand that the mental images that come to mind make travelers feel as though they were actually experiencing the destination featured in the adv... view more»
Social Media
Google Scholars / Researchers Sites
