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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Ching-Hsu Huang Author
Subjects of specialization
Affiliation
Sales, Multi-criteria decision management, Management decision science, Tourism marketing management
Department of Hotel and Restaurant Management, National Pingtung University of Science and Technology, Pingtung 91201, Taiwan
Biography
She is Proffessor in Department of Hotel and Restaurant Management, National Pingtung University of Science and Technology, Pingtung 91201, Taiwan. She has completed phd in Penn State University Colorado State University and completed Master of ScienceField Of Study Restaurant and resort management in Colorado State University
Publications
Research Article Open Access
Effective Choice Determinants for Day Spas Selection: Discrete Choice Experiments
Author(s): Vanasanan Virabhakul and Ching-Hsu Huang
The Asia-Pacific region shows potential for growth in the spa market, particularly in Thailand. However, the contrast between the growing day spa industry and the industry’s lack of knowledge about day spa users highlights the importance of understanding spa-goers’ preferences and considerations with regard to spa selection. Studies of consumers’ decision making regarding spa choice commonly cite product quality, therapist quality, ambience quality and price as important determinants. This study used a choice experiment to examine consumers’ decisions about day spas via a simulation in which trade-offs were inevitable. The findings suggested that therapist quality was the most dominant attribute in determining spagoers’ choices,... view more»
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