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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Coric Mirna Author
Subjects of specialization
Affiliation
Communication Management, Marketing , Management
Edward Bernays First College of Communication Management, Department of Management and Marketing Ratkajev prolaz, Zagreb, Croatia
Biography
Mirna ?ori? graduated in International Economics and Management at the Luigi Bocconi University in Milan, where she also holds a master's degree in management, with an emphasis in marketing management. After seven years of international academic experience in the USA, Italy and Brazil, he works as a lecturer at the Zagreb School of Economics and Management in several courses: Management, Marketing, Marketing Management, Strategic Management and Production Operations Management. She was the author of several professional and scientific papers in the field of management, knowledge management, human resources, information technology and marketing.
Publications
Research Article Open Access
Destination Branding-The Unique Destination Proposition Creation: Mediterranean as it should be
Author(s): Coric Mirna and Vukasovic Igor
Destination Branding-The Unique Destination Proposition Creation: Mediterranean as it should be
Destination branding is more than an image-building campaign: it requires a long term commitment and it has to synergize with different influential stakeholders both in the creation process as well as in brand implementation. The latest literature argues that the truly powerful destination brands are linked with internal stakeholders having a clear idea what their destination represents and how it differs from other destinations. Some argue that a country can never be branded in traditional corporate sense, but one can work on destination reputation management and ad... view more»
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