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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Eleri Jones Author
Subjects of specialization
Affiliation
Tourism Research
Welsh Centre for Tourism Research, Cardiff School of Management, Cardiff Metropolitan University, Western Avenue, Llandaff, Cardiff, South Glamorgan, Wales CF5 2YB, United Kingdom
Biography
Eleri jones started her research career in the mid-1970s as a nutritional biochemist with a focus on ascorbic acid (vitamin C). Since the early 1990s her research focus has shifted to tourism and management. She therefore equally comfortable with the application of quantitative and qualitative methods and would categorise myself as a pragmatist.
Publications
Research Article Subscription
Menus as Marketing Tools: Developing a Resort Hotel Restaurant Menu Typology
Author(s): Ahmed Elbadawy Anwar Mohammed Baiomy, Eleri Jones, Ahmed Nour El-Din Elias and Rania Taher Dinana
Menus as Marketing Tools: Developing a Resort Hotel Restaurant Menu Typology
Resort hotels are unique. Resort hotel guests generally stay longer than for other hotel types and often do not venture outside the resort. They are therefore a captive audience. Their perceptions of the quality of the food and beverage offer in a resort hotel may be crucial in their selection of that resort hotel. Putting a menu on a resort hotel’s website may influence resort hotel selection by potential guests, particularly those with special dietary requirements. This paper develops a typology of menu types and explores their use by resort hotel restaurants worldwid... view more»
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