Elisabeth Robinot Author
Subjects of specialization
Affiliation
Environmental issues, Tourism , Marketing
Department of Management Sciences, IMUS, University of Savoie, Canada
Elisabeth Robinot since the fall semester 2014, is professeur at ESG UQAM. She was lecturer at IAE Savoie Mont Blanc during for years. She is member of IREGE Laboratory. Elisabeth Robinot works in Consumer Behavior with a special focus on Environmental issues. She was the Coordinator of Marketing and Sales Department at IAE Savoie Mont Blanc.
Research Article Subscription
Author(s): Elisabeth Robinot and Léo Trespeuch
The purpose of this study is to give an answer to an important question: which stakeholders (Tourism Destination Organization, partner companies and consumers) benefit from the environmentalfriendly aspect of green events? To answer, the authors based their research on the transfers studied of Robinot and Trespeuch (2017) within the theoretical framework of sponsoring and on emerging green event literature. Three studies have demonstrated a growing collective awareness of environmental issues and confirmed the transfer of green values between the destination and the green events. The study concludes that the event organizers and the tourism destination are in the consumers’ point of view, coresponsible for the preservation of the site.
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