Godsway KD | Author | SciTechnol | Research Journal of Economics

Godsway KD Author

gdzisenu@gmail.com +233 32 206 0438 | +233 32 206

Subjects of specialization
Customer,Purpose-driven,Relationship,Strategies,CRM

Affiliation
Kwame Nkrumah University of Science and Technology, Kumasi, Ghana

Biography

Vincent Mogire Okara Research Department, Kenya Revenue Authority, Kenya. His publications include: Heffernan T, O?Neill G, Travaglione T, Droulers M (2008) Relationship marketing: The impact of emotional intelligence and trust on bank performance. Int J Bank Mark 26: 183-199.

Publications

Research Article Open Access

A Purpose-Driven Customer Relationship Management (CRM), Strategies and Expected Benefits to Ghanaian Banks

Author(s):

Godsway KD

The thesis researches into Customer Relationship Management (CRM) that is driven by a strong sense of purpose and the strategies that allure to expected benefits among Ghanaian Banks. Most CRM units of service organizations exist but do not practically fulfill the expected CRM mandates for which they exist, meanwhile in today’s global economy; virtually every aspect of human life is service-centered. The consumer now looks out for the best available service quality that brings satisfaction. There is therefore an urgent need for banks as service organizations to consciously maximize service quality and customer satisfaction so as to achieve competitive advantage. The statistical sample of the research is ten (10) licensed Ghanaian Banks with (50) relationship staff and (10) CRM Uni... view more»

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