Greg Richards Author
Subjects of specialization
Affiliation
Tourism, Culture, Policy, Cultural Heritage, Marketing
Department of Leisure Studies, Tilburg University, Academy for Leisure, NHTV Breda, The Netherlands
Greg Richards is Professor of Placemaking and Events at Breda University of Applied Sciences and Professor of Leisure Studies at the University of Tilburg in The Netherlands. He has worked on projects for numerous national governments, national tourism organisations and municipalities, and he has extensive experience in tourism research and education, with previous posts in the UK and Spain. His current research interests centre on the creative use of space for cultural, social and economic development.
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Author(s): Greg Richards
Events and the Means of Attention
In the contemporary network society, attracting public attention has become more challenging as the supply of information increases. Events arguably play an essential role in synchronizing personal, social and political agendas, helping to focus attention and frame places, objects and people. The event audience justifies the event by paying attention to it, but the event also has to reciprocate by paying attention to the audience. This paper looks at how contemporary rituals that are designed to focus attention and generate ‘emotional energy’ through shared co-presence and a mutual focus of attention, as s... view moreĀ»