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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Halim Ahmad Author
Subjects of specialization
Affiliation
Medical tourism, Patient-centeredness, Communication strategy, Communication mix
Faculty of Business, Universiti Selangor, Malaysia
Biography
Halim Ahmad, Universiti Selangor Faculty of Business and Accountancy, Halim Ahmad is working as faculty of Business at Universiti Selangor in Malaysia.His research interests are Medical tourism; Patient-centeredness; Communication strategy; Communication mix; Malaysia
Publications
Research Article Subscription
Patient-Centeredness Communication Strategy for the Medical Tourism Industry
Author(s): Eugene Yeoh, Khalifah Othman and Halim Ahmad
Patient-Centeredness Communication Strategy for the Medical Tourism Industry
The concept of patient-centeredness in the Malaysian medical tourism certified hospitals is the commonly preached topic amongst providers. However, there is hardly any nationwide research on medical tourism let alone health communication in Malaysia. Studies have shown that provider-patient communication significantly influences the satisfaction level and health outcomes and ultimately the behavioural intentions of the patients. As such, this research was designed to look at the sub-populations of medical tourists in Malaysia and to understand the differences that exist in these subpopulations. The resul... view more»
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