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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Hsiangting (Shatina) Chen Author
Subjects of specialization
Affiliation
Travelers' behavior, consumer psychology, digital marketing communication, corporate social responsibility (CSR) in hospitality businesses
Department of Human Nutrition and Hospitality Management, the University of Alabama, USA416 Russell Hall, USA
Biography
Dr. Hsiangting (Shatina) Chen holds a Doctorate of Philosophy in Hospitality Administration from Texas Tech University. Dr. Chen has served as an Assistant Professor in the College of Human Environmental Sciences, Department of Nutrition and Hospitality Management at The University of Alabama since 2015. She teaches Hotel Sales and Service Management, Meeting Management, and Strategic Management in the Hospitality Management Program.
Publications
Research Article Subscription
Swipe and Book: How Consumers Evaluate the Functionality of Hotel-Reservation Apps
Author(s): Sungsik Yoon, Hsiangting (Shatina) Chen, Young Hoon Kim and Tun-Min (Catherine) Jai4
Objective: Since mobile experiences (e.g., touch-operated) can differ from traditional computer experiences (i.e., mouse-operated), it is worthwhile to investigate how consumers evaluate the functionality of hotel-reservation mobile apps, whether they are comparable to traditional e-service quality dimensions or not. Thus, this study is not only focused on examining the contents of attributes of hotelbooking- apps currently available in the markets, but also attempted to categorize a number of apps’ functions by the level of perceived importance as measured by mobile device users. Methodology: First, a preliminary content analysis of hotel-booking apps was utilized to develop a list of service features. Then, an online self-administrated questionnaire ... view more»
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