Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568

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Jasmin Kwon Vu Author

Jasmin.Kwon@mtsu.edu

Subjects of specialization
Fashion, Design, Fashion market

Affiliation
Department of Human Sciences, Middle Tennessee State University, TN 37132, USA

Biography

Department of Human Sciences, Middle Tennessee State University, TN 37132, USA. Research activity is mostly related to the impact of construction of fabrics on the properties of knitted and technical textiles, and mutual influence of design and technology in knitting.

Publications

Review Article Subscription

The Evolution of Seasonal Shopping Events: Global Perspectives

Author(s):

Jasmin Kwon Vu and Thomas M Brinthaupt

In this article, we define the phenomenon of seasonal shopping events (SSEs) and review the research on consumer behavior during such events. SSEs refer to specialized shopping events that frequently occur during and around national or religious holidays. They often reflect a celebration of cultural values and aim to appeal to a wide variety of experiential, hedonic, and other consumer motives. Retailers attract consumers by offering discounts, sales, and promotions related to gift-giving. SSEs often evolve into social and traditional occasions for friends and families. We describe four global examples of SSEs: Black Friday (U.S.), Fukubukuro (“lucky bag,” Japan), Singles’ Day (China), and Boxing Day (Canada, U.K., Australia, New Zealand, and South Africa). We examine ... view more»

DOI: 10.4172/2329-9568.1000174

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