Jennifer Kim Lian Chan | Author | SciTechnol

Jennifer Kim Lian Chan Author

jenniferchan@ums.edu.my 6088320000 | 60138667529

Subjects of specialization
Sustainable Tourism, Hospitality Management, Cultural & Heritage, Tourism Education, Consumer Behavior

Affiliation
Borneo Tourism Research Centre, Faculty of Business, Economics and Accountancy, University Malaysia Sabah, Malaysia

Biography

She is faculty of Business, Economics and Accountancy in Universiti Malaysia Sabah (UMS). She completed PhD in Tourism and Hospitality Management. Jennifer Kim Lian Chan, is in Borneo Tourism Research Centre, Faculty of Business, Economics and Accountancy, University Malaysia Sabah, Malaysia

Publications

Research Article Open Access

Coastal Tourism Business Resilience in Coping with Crisis in Sabah, Malaysia

Author(s):

Jennifer Kim Lian Chan and Arif Kamisan Pusiran

This paper examines the level of tourism business resilience and factors influencing the resilience as well as suggestions in enhancing tourism business resilience by the small and medium coastal tourism operators located in Sabah coastal region, Malaysia. A quantitative approach was employed by using questionnaires and supported by semi-sturctured interviews with 61 small and medium coastal tourism operators in Sabah. Findings show majority of tourism business operators generally have high perceived levels of resilience and acknowledge the importance of resilience in coping with crisis. Ownership of the businesses to ensure sustainability of the business, vast experience within the industry which leads to maintaining of its confidence and being well prepare... view more»

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