Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568

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Jocelyn HC Chen Author

jocechen@mail.fju.edu.tw

Subjects of specialization
Textile, Clothing, Materials Processing, Fashion Design

Affiliation
Department of Textiles and Clothing, Fu Jen Catholic University, Taiwan

Biography

Associate Professor, Department of Textiles and Clothing, Fu Jen Catholic University, No. 510, Zhongzheng Road, Xin Zhuang District, New Taipei City 24205, Taiwan. Skills and Expertise- Material Characterization, Analytical Chemistry, Spectrometry, Composites, Instrumental Analysis, Thin Film Deposition, Chromatography, Polymers, Polymerization, Thin Films and Nanotechnology

Publications

Research Article Subscription

Taiwanese Millennials Perception of Green Advertising in the Context of Outdoor Apparel in Taipei

Author(s):

Alison Anne Falk and Jocelyn HC Chen

Objective: This research was developed to discover the environmental concerns, the consumption behavior and knowledge of green washing of Taiwanese millennial consumers living in Taipei. It was inspired by the increasing concerns surrounding climate change.

Methods: A questionnaire was given to a minimum of 100 Taiwanese consumers at random and analyzed using a regression to measure the degree of awareness and a 2 × 2 × 2 Factorial Design was utilized to assess perceived deception, ethical judgment, attitude towards the advertisement, attitude towards the brand [1].

Results: The data proved that knowledge and/or awareness of environmental issues to be insignificantly linked... view more»

DOI: 10.4172/2329-9568.1000160

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