Jos? Antonio Fraiz Brea | Author | SciTechnol

Jos? Antonio Fraiz Brea Author

jafraiz@uvigo.es 988368738

Subjects of specialization
Branding, Marketing Communication, Quality Management, Advertising, Marketing Management

Affiliation
Faculty of Business Studies and Tourism, University of Vigo, Spain

Biography

José Antonio Fraiz Brea is PhD in Economics and Business Studies (1995) and has been a full professor at the University of Vigo since 1997. In his professional career, there are numerous publications and collaborations in research projects related to the business and tourism sector. Among the many tasks of management and coordination that he has developed, he emphasizes the position of director of the Master’s Degree in Tourism Planning and Management (University of Vigo) since 2006, the year in which he began. He is the director of the research group at the University of Vigo Emitur (Marketing and Tourism).

Publications

Research Article Subscription

Recording in a Spa Destination (Ourense, Spain): Hospital Central Series: A New Experience for the Viewer

Author(s):

Vila Noelia Ara?jo, Jos? Antonio Fraiz Brea and Adriana Fraiz Garc?a

Recording in a Spa Destination (Ourense, Spain): Hospital Central Series: A New Experience for the Viewer

The thermal tourism and the audiovisual sector have become two important components of the entertainment industry now-a-days. The thermal tourism, both in its recreational and health aspect, as well as the various audiovisual products, are significant in the leisure time spent by consumers today. Both fields have evolved notably of independent in spite of being able to cooperate between them with the aim to obtain synergies. A same consumer can show interest by the audiovisual sector and the thermal tourism. An excellent opportunity is presented for establishments an... view more»

DOI: 10.4172/2324-8807.1000111

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