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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Joseph Kibuye Wadawi Author
Subjects of specialization
Affiliation
Tourism Management, Hospitality, Branding
Department of Tourism Management, Strathmore University, Madaraka Estate, Ole Sangale Roa, Kenya
Biography
Dr. Wadawi was instrumental in setting up the Strathmore School of Tourism & Hospitality (SSTH), first as a consultant in 2007, and thereafter as a part-time lecturer in the same department. Dr. Wadawi was thereafter appointed Dean of the School of Tourism & Hospitality for a period of three years, from 2008- 2010. When the School of Hospitality reverted to be a Centre for Tourism & Hospitality (CTH) under School of Management & Commerce, Dr. Wadawi was appointed to the position of Director- Research Services for a period of one year until October 2011.
Publications
Research Article Subscription
Towards a Competitive Framework for Park Branding in Kenya: Case of Premium and Under-utilized Parks in Kenya, Sustainable Tourism
Author(s): Shem Maingi, Alice Ondigi and Joseph Kibuye Wadawi
Towards a Competitive Framework for Park Branding in Kenya: Case of Premium and Under-utilized Parks in Kenya, Sustainable Tourism
This paper is concerned with discerning the efficacy of park branding in influencing tourist choice behaviour and understanding behavioural differences of visitors as a basis for explaining their choice and behavioural intentions. It further seeks to assess the relative image of Kenyan branded parks to visitors in terms of quality, price, service and diverse attract... view more»
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