Kimberly Severt | Author | SciTechnol | Journal of Tourism Resea

Kimberly Severt Author

Kimberly.Severt@ucf.edu

Subjects of specialization
Hospitality Management, Research Foundation

Affiliation
College of Human Environmental Sciences, Department of Human Nutrition and Hospitality Management, University of Alabama, USA

Biography

Dr. Kimberly Severt is an Associate Professor and the Director of the Hospitality Management program at The University of Alabama.Prior to joining the University of Alabama, she taught at the Rosen College of Hospitality Management at the University of Central Florida. Dr. Severt has completed grant projects for the Incentive Research Foundation, PCMA, MPI. Her areas of research include: customer equity in the convention industry, consumer behavior for meeting attendees, attributes influencing meeting planner’s destination selection, and consumer food and beverage purchasing intentions. Dr. Severt graduated from Oklahoma State University in 2007.

Publications

Research Article Subscription

Channel Incentive Travel Programs: Stakeholders Perceptions and Indicators of Satisfaction and Loyalty Based on the Incentive Travel Experience

Author(s):

Kimberly Severt

Channel Incentive Travel Programs: Stakeholders Perceptions and Indicators of Satisfaction and Loyalty Based on the Incentive Travel Experience

Channel incentive travel is a lucrative market for many hospitality suppliers and plays a vital role in meeting many companies’ business objectives. Despite this vital role, many people do not understand what channel incentive travel is and how it can be used to meet business objectives. This study uses qualitative analysis was to determine why channel incentive travel is used by companies and why dealers participate. To gain a holistic perspective of a channel incentive travel program, key stakeholders (dealer participants,... view more»

DOI: 10.4172/2324-8807.1000122

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