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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Kuo-shuan Kuo Author
Subjects of specialization
Affiliation
Tourism marketing management, Tourism management, Multi-criteria decision management
Physical Education Center, Aletheia University at Madou Campus, Taiwan
Biography
Kuo-shuan Kuo, is in Physical Education Center, Aletheia University at Madou Campus, Taiwan. He is interested in Hospitality and Tourism. He is a Faculty Member. He has completed phd and masters.
Publications
Research Article Subscription
Approaching to Sustainable Mass Tourism-Evidence from Tourist of National Scenic Areas in Taiwan
Author(s): Kuo-shuan Kuo and Molly Chien-jung Huang
In this study, the New Ecological Paradigm (NEP) Scale is used to evaluate the influence of environmental attitudes on tourist behaviour at National Scenic Areas in Taiwan to explore possible modifications to the behaviour of mass tourists once at their destinations. Survey respondents were categorised as ‘vandals, ‘mass tourists’ or ‘proenvironmental tourists’ based on differences in their environmental behaviour. The mass tourists received high scores for ecologicalmanagement behaviour, indicating their potential to act as environmentally friendly tourists. Canonical correlation analysis revealed that NEP orientation affected behavioural intention and behavioural intention affected behaviour frequency. However, the influence o... view more»
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