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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Luisa Augusto Author
Subjects of specialization
Affiliation
Communication and Art, Media Studies, Communication, Communication Theory , Strategic Communication
Department of Communication and Art, Viseu, School of Education of Polytechnic Institute of Viseu, Portugal
Biography
Luísa Augusto has a PhD in Communication Sciences from the University of Coimbra, a MSc in Business Sciences, with specialization in Marketing from Fernando Pessoa University, a BSc in Communication and Consumer Behaviour from Polytechnic Institute of Lisbon and an Associate Degree in Communication and Public Relations from Polytechnic Institute of Guarda.
She is an Associate Professor at Polytechnic Institute of Viseu - Higher School of Education of Viseu, where she coordinates the bachelor’s degree in Advertising and Public Relations.
Publications
Research Article Open Access
Tourist Destination Image in the New Technological Environments: Dialogism under the Public Relations Gaze
Author(s): Luisa Augusto and Maria Joao Silveirinha
Tourist Destination Image in the New Technological Environments: Dialogism under the Public Relations Gaze
The dependence and influence of new media on social and organizational life have led to a new orientation of the communicational practices of organizations and to a research paradigm shift to a cocriational model within public relations theory. This model is based on dialogic rhetoric and dialogue that requires a joint production of content and meanings by organizations and publics, which have a central role in shaping image. The new social and communicational paradigms have also an impact on tourism research, implying the need to understand the role of ne... view more»
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